The Little House

We partnered with Squarespace to create a multi-sensory installation & experience built to inspire creativity and new perspectives.

Situation

Squarespace was looking for a way to meaningfully connect with the arts community— specifically photographers— to make new friends and encourage more visual artists to utilize Squarespace for their portfolio & business sites.

Solution

We knew that the best way to resonate with visual artists would be to meet them on their turf and provide something of value to them— a place for them to play within. We teamed up with an emerging artist to create a multi-sensory installation to bring to a community that was exactly who Squarespace was looking for— our very own Yeah Field Trip festival.

Results

This installation turned out to be the visual highlight of the festival, and the most photographed thing there.

The community loved it, and the majority of Field Trippers that year use Squarespace for their websites.

Not only did we hit our goal of Squarespace signups, but we also helped Squarespace reach over 2M impressions.